Christmas is just around the corner and the Christmas fever is spreading! Let's be honest: Christmas time means shopping. It's the best time of year to increase your sales. Christmas has always been the number 1 consumer spending of the year. And this year, despite the pandemic,87% of customersAre you planning to spend to celebrate your winter vacation. By the end of November, 85% of consumers had already started Christmas shopping.
In 2020, consumers plan to spend around $1,000 on gifts, groceries and decorations for themselves and their loved ones. As 2020 draws to a close, Christmas is the last chance for retailers to turn a profit.
The most personal space on the Internet is still the e-mail inbox. That's why your chances of reaching your target audience are five times higher with email than with social media channels.
How to create a good Christmas email design?
Below, we'll walk you through best practice examples and what to include in your email copy. To create a good email design, we recommend using aprofessional email template designerdue to its flexible drag-and-drop editor. You can create a beautiful Christmas email template in minutes. There arewhich you can use for free.
for example inchameleon, you can create a Christmas email template that plays perfectly on all devices and is fully responsive. You can create your template forfrei.
As you design a Merry Christmas email, take a look at the examples below for inspiration.
Christmas Email Campaign Gift Pack - Downloadable bonus materials with additional templates, samples, subject lines, inspiration and tips🎁
Christmas email design inspiration to delight your subscribers
Here are some examples of real Christmas emails.and subject lines sent by companies for the(2020 and others)holiday periods
I know it's sometimes a challenge to come up with something creative, something out of the ordinary that will make your subscribers feel WOW. So I've collected my favorite email design for you below.
You may also want to read this blog post for additional information.The Email Design Inspirationcontains a list of websites where you can look for ideas.
Revolve – 🎁 For: SHE, Love: REVOLVE
Revolve is broadcasting a 12-stage Christmas campaign called 12 Days of Revolve. This cool idea is inspired by the 12 day rituals of Christmas combined with people's love for advent calendars. For 12 days, until December 19th, Revolve is sending email subscribers exclusive offers. The email sent to launch the 12-day offer is short and engaging thanks to the GIF, which is very expressive.
Modcloth – On the third day of Giftmas…
Modcloth started a very similar Christmas event: the 12 Days of Giftmas. However, their email has a completely different feel. Where Revolve email is polished, elegant and feminine, Modcloth email is more relaxed, modern and fun with sans serif fonts and illustrations. The email wording is also different: Revolve's email has more context and goes into more detail about the upcoming sales event, while Modcloth only uses 13 words total, including the 2 CTA words.
Two brands run the same sales campaign but present it in their own unique, brand-specific way.
Victoria's Secret - 7 FOR $32 PANTIES! ENDS TODAY!
Adding visual elements is a sure-fire way to grab subscribers' attention. This fun email campaign from Victoria's Secret uses the campaign's main product to create a Christmas tree. All pink panties in the shape of a Christmas tree - this is Christmas! But joking aside, this technique is great for showcasing various sale items while maintaining the Christmas theme.
The email CTA is bright red and unmissable, drawing the subscriber's attention straight to the panty tree.
Nordstrom: MICHELE Watches & Burberry Fragrances events start now
I chose Nordstrom's email because it doesn't use any of the traditional Christmas-themed visuals: no Christmas tree or decorations, no sparkling background, no stars or snow effects. But you can still say that this is a Christmas campaign. Nordstrom's email design is clean and well structured. The different email blocks are separated by top and bottom borders and have different colors to make them easier to distinguish.
By using keywords like gifts, joy and holidays, we understand that this is a holiday campaign without necessarily following the same stereotypical imagery or deviating from the brand.
American Eagle - This holiday flash sale ends today!
American Eagle's email campaign is the complete opposite of its competitor Nordstrom. From the bright red and twinkling lights to the Christmas tree effect and checkerboard pattern, email is the embodiment of Christmas.
Below is another email sent by American Eagle for Christmas 2020. Note that they keep the same theme and visual design elements. The e-mails are also coherent and fit perfectly into the current context: everyone is stuck at home due to the pandemic and needs all the comfort they can get.
The cosiest email you'll open all week
In every post-Covid-19 promotional email we found a block for shipping information and curbside pickup. Other brands go a step further by providing details about their store's hygiene measures and sterilization practices to reassure their customers.
Toms - 40% discount on SNEAKER so cozy 🥰
Staying home on the topic of cozy Christmas, Toms perfectly illustrates this message through his email campaign. With a fluffy white background and professional product shots, we make you want comfortable shoes and a feel-good Christmas film!
Littlewoods - Christmas announcement is here
The Littlewoods Merry Christmas HTML email template begins with the statement "It's never too early!". followed by a CTA to celebrate Christmas while shopping now. The second part of the email is a video ad that redirects to the company's YouTube channel.
Littlewoods uses the most engaging content format and includes a video in their Christmas email. The text of the email is cheerful and perfectly evokes the emotions of the Christmas season. The newsletter was sent out on November 4th and emphasizes that it's never too early to start feeling festive and merry.
Bath & Body Works – Deck The Halls
LAST HOURS for $2.95!
The Bath & Body Works email template is all about Christmas! The e-mail was designed with Christmas colors and decorations. With an invitation to decorate the aisles, subscribers are encouraged to bathe every inch of their home in the spirit of Christmas with Bath & Body Works candles and indulge in pampering rituals with the company's branded products.
The main purpose of this newsletter was to report on a one day sale and it was highlighted in the HTML template using an interactive GIF.
The email also offers ideas for Christmas gifts and invites subscribers to visit the brand's social media channels. It's hands down one of the best Christmas emails I've ever seen.
Nasty Gal – Heiliges Boot (ping)
Fuente:Pinterest
On-time delivery is important for both customers and brands during the busy holiday season. Nasty Gal uses her email layout to highlight important dates where customers can ensure their orders are fulfilled on time by showing her subscribers a calendar where they can easily see important dates.
The email design is clean with a purpose in mind. The email copy is also smart and prompts the customers to think about their orders in a timely manner.
BarkBox - Dog lovers make the best gifts
The BarkBox Christmas Email is a great example of a custom email design. Above is an image that includes a little twist on a popular Christmas carol: "All I want for Christmas is you" followed by a CTA. The second template block highlights the actual offer and repeats the CTA.
The email is personalized for the brand's target audience, dog lovers, and uses language that speaks to them most effectively. This type of message is more attractive and gets more clicks. The colourway isn't very Christmassy but stays true to the brand's IC.
Brit + Co - White Elephant Gift Guide
The email sent by Brit + Co definitely catches the recipient's attention after opening it in their inbox. It's modern and a bit absurd, according to the copy of the email. The only Christmas element is an interactive GIF image with fun Christmas tree shows.
Although almost everything moves in this email design, the clever use of animation elements draws attention to the CTA button. if you searchboost sales during the holidays, funny Christmas designs will definitely help you.
Neuer Look – Mops
Top Shop's holiday email is more like an HTML Christmas letter template than a promotional email. It features an interview with a Christmas mascot, Blondie the Christmas Angel. Only after recipients have familiarized themselves with what Blondie has to say about her attitude and preferences towards Christmas are they invited to search for Christmas deals. There are two CTAs, one for men and one for women, which is good practice for an ecommerce brand.
At the bottom of the email is a sale offer in bright red color, which is a good option both for the holiday season and to attract attention. Each Top Shop newsletter template has a top navigation menu and footer with a mobile app link, social media links, category links, privacy policy and delivery policy links, and unsubscribe links. If you want to send Merry Christmas email to your boss, you can change the images. Make sure you upload a picture of something he really likes. It's simple but packs a punch. You can also come up with an awesome Christmas email banner to go with it!
The Iconic: Outshine Santa Clause this Christmas
The iconic newsletter is short and sweet. The theme uses the Christmas green color in a GIF image at the top of the email.
The reader can click on individual content blocks and be forwarded to different categories in the online shop. The footer of this template is really clean and intuitive.
United Colors of Benetton - Merry Christmas
This United Colors of Benetton email design is really simple. It doesn't use the traditional Christmas colors, but instead keeps the brand's beautiful aesthetic in the email. The Christmas tree with hangers in bright colors is the icing on the cake.
Your customers will love this Christmas email sample!
Top Shop - This is the last call
This email template from Top Shop is an example of how clever use of white space creates an attractive design. Products are effectively highlighted and separated, each element of the email offer is distinctive and not lost in the overall email design.
Each CTA is clearly visible to ensure the email is as effective as possible. The recipients of such an email will surely know where to click and what to do after receiving the email.
Soap & Glory - Clink it
Soap & Glory's email design shows you how to use typography to get your message across. The words “Christmas gifs” are the ones that clearly grab the attention of readers. The typography is complemented by the clever choice of graphics and the introductory slogan "Get jingle with it". The CTA button could be a bit better set off for my taste. This is a beautiful Christmas email example to send to your colleagues as a Merry Christmas email.
Chanel - The beauty of the holiday is giving
Chanel email design is very minimal and consistent with the brand identity. Sometimes a single picture is worth a thousand words, and in this case it's absolutely true. The choice of gold color also emphasizes the character of premium brands and reminds the recipient of the image of famous perfumes.
Ann Taylor LOFT – Desátame…
Even if you're a smaller brand than Chanel, you can still use a single carefully chosen image to make a big impression on your potential customers. Even better if you present it as an interactive GIF version like Ann Taylor LOFT did in her Christmas email template. A small movement is enough to surprise a reader and make them click.
Also, this email added some great personalizations. It shows locations close to the customer in case they prefer to go in store to shopping online. Do you work in a company and have you prepared a special gift for your employees? You can use this example to send your employees a Christmas email. It clearly shows that you have a good gift for her.
Swatch: Get into the Christmas spirit with Swatch X You
The Swatch Christmas email template starts with the big, original mission statement that invites the reader to design their own custom watch.
The template block below explains a bit more about how personalization works and ends with a simple and clear CTA.
The template design is very consistent and guides the recipient through the process of personalizing the watch.
The last template block invites readers to visit a local store instead of shopping online. The template ends with social media buttons. This is a good example of a Christmas email to invite your customers to your store.
Canva - Your best Christmas card yet
Canva's goal is to make design easy for everyone. This is what your Christmas email template will look like. The design uses images that users are familiar with straight from the app, reinforcing the call to action to create a Christmas card in Canva. This Christmas email template ends with a footer with social media buttons and a disclaimer link. Use this example to wish your customers a Merry Christmas and send them your new offers.
Mothercare - top tips for a magical Christmas
Mothercare's Merry Christmas HTML email follows the don't sell, tell rule and offers tips on how to make Christmas a memorable one for little ones. Such an email copy inspires trust in readers, who are overwhelmed with sales offers in the high season.Holiday season. The template uses seasonal imagery in a very consistent way. After clicking the CTAs under each one-tap box, subscribers can view a specific product in the online store.
There is a navigation menu at the top to help the reader navigate the site. The second part of the email introduces products with direct information about the offers. At the bottom of the email you will find a menu with categories and information about free shipping.
BONUS: two interactive British Christmas trees
Here's a really cool email design that uses interactivity and advanced CSS animations. The recipient can turn on the Christmas lights and burn down the tree!
ClickHerespielen.
30 Christmas Email Subject Lines That Will Get You Open Rate Fever
Customers get tons of emails in their inbox every day and just dump them3-4 secondsdecide whether or not they read your email. Especially around the holiday season, when inboxes are even busier, yours isSubject lines must stand out and arouse emotions.
Here is a list of amazing Christmas email subject lines to inspire you!
- Shutterfly: We are very happy. Get 50% off your order
- Fortnum & Mason: Making Christmas Happier Since 1707
- Moo: Great gift idea! Write that down!
- Bath&Body Works: A Wonderland of NEW Products +20% OFF
- Dorothy Perkins: Be the life and style of the party 🎉💃
- Debenhams: Mary, you will find your fairytale Christmas
- Boots - Stay indoors, relax and enjoy the skin care offerings
- Ann Taylor LOFT – Desátame…
- Disneyland Paris: Take advantage of this magical offer before it's gone!
- New Look: Happy Pugs!
- Newegg: 🎅 Did Santa miss your house? Newegg remembered 🎅
- Ernest Jones - It's not too late...
- Fast Company: 10 last minute gift ideas that can help make the world a better place
- Asos: Guaranteed in time for Christmas!
- BarkBox - Dog lovers make the best gifts
- BloomThat: It's all for YOU.
- Old Navy: Happy? We have a present for you...
- JetBlue Airways: A Winter Weather Escape Deal!
- UberEATS: Brr - warm up with a free hot chocolate.
- Seafolly: All she wants for Christmas is S E A F O L L Y
- Orbitz: Good sauce! 20% sale
- Rapha: essentials for cold weather riding
- New look: signed, sealed, delivered, don't worry 🎁
- House of Fraser: Still shopping? Gifts for the whole family
- Littlewoods: And relax...
- STA Travel: The best Christmas gifts for travelers
- Sweaty Betty: How to get through the holiday season
- Mothercare: getting ready for Christmas
- Sweaty Betty: Don't freeze your tissues
- New look: anticipation is worth it
- Gifted as a gift: This is how they will describe you
These Christmas email subject lines will guarantee you a great open rate!
Christmas email signature examples
One thing your email should be missing is a Christmas email signature. But don't worry, we're here to help. We have prepared the following Merry Christmas email signatures that will make your emails even more impressive!
We pulled this Christmas email signature example from Pinterest.
Another nice example of a Pinterest signature. We have to admit that this second one is our favorite. Use it for inspiration as you design your own.
Christmas Email Newsletter Templates Free Download
We've created a few free Christmas email templates in ourProfessional email template builderfree for you to use. We will be adding more templates in the coming weeks.
This is very Christmassy and suitable for all branches. You can access itHere.
You can access the templateHere.
We have more Christmas templates that you can use from oursCollection of email templates here.
You can also check out this collection which contains hundreds offree responsive email templates.
We've put together a Christmas email gift pack with all the examples, subject lines, Christmas picture pages, and free Christmas templates from the article. CanDownload the Christmas package here. 🎁
Have you prepared your Christmas email?
To engage your subscribers by getting in the holiday spirit and standing out in busy inboxes, make sure your email campaigns have the following:
- A compelling holiday subject line that gets their attention.
- A quality Christmas email template that effectively conveys your wishesvacation message.
To add holiday cheer to your email marketing efforts, here's what I've put together:
- shiny christmasDesign examples for newsletters
- compelling holiday subject lines
- Free Resources to Download Christmas Email Templates
If you're not sure how to wish Merry Christmas in an email, you've come to the right place.
Get ready for a happy oneHoliday seasonand get inspiration for your next campaign.
Whichever resource you use to create your Christmas email design this year, make sure to:
- Choose aRegardingthat will make your subscribers open your email
- adjustcopy of your emailto meet the taste of your audience
- Make your design look uniqueyour brand
- Add some spice to the recipe - it can be an animated GIF, a unique illustration, just a little extra color or something unusual that fits the occasion andadd some extra fun
I hope my article will help you find a better looking and better converting design for your Christmas email templates.
If you have more free templates to add I'd love to see your links in the comments section.
Note: Over 100 free templates are available atchameleon, our email template builder. Join thousands of happy users and make your Christmas emails faster.
This professional email template generatorhelps you compose emails faster.