Christmas is a great time for business and an opportunity to connect with customers. Add a little joy to yourChristmas email marketing campaignsto warm the hearts of your customers and boost salesholiday season.
There's no doubt that Christmas is a great time to sell. In fact, consumers plan to spend aaverage of$ 998on gifts and other holiday-related items. 🎄
Christmas is also a time to donate and be together. For many who celebrate the holiday, Christmas is filled with nostalgia and happy memories. Some of the best holiday email marketing campaigns leverage these emotions to engage subscribers.
This strategy is excellent for customer loyalty:82% of consumerswith a strong emotional attachment to a company, they are likely to buy the same products over and over again. 📈
To drive sales, increase open rates, and build stronger customer relationships, try to get into the holiday spirit! ❄️ Here are some Christmas email examples and ideas to get you started.
- Christmas email ideas and examples
- Christmas Email Marketing Strategies
- Get your free Christmas email template
Christmas email ideas and examples
Holiday email marketing campaigns are a great way to connect with customers and drive sales during the busy holiday season.
To inspire your campaigns, here are someChristmas newsletter ideasand sample emails that get in the holiday spirit to engage subscribers.
do it about the present
The Christmas season is a time of giving. There's nothing better than the look of joy on your gift's face when they open your gift. 🎁
Christmas shoppers are always looking for the perfect gift to make their loved ones smile. Target them in your holiday email marketing campaigns by focusing your messages on the recipient.
Offer a Christmas gift
Christmas and gifts go hand in hand, right? Why not give your customers a Christmas gift this holiday season too?
Like any Christmas gift, a discount or special gift is a small gesture that goes a long way. It's a token of appreciation that your customers will appreciate.youfor. 😍
It also brings a nice surprise to your subscriber's inbox. This will make it more likely that they will support your business even after the holiday season is over.
send season greetings
Sending Christmas greetings is one of the easiest and most effective ways to spread Christmas cheer during this festive time of the year. ⛄
Think of this Christmas email campaign as a Christmas card. It's a way of wishing your customers a Merry Christmas and Happy Holidays. You can also thank them for their support over the past year.
Grant your customer's wishes
Nothing brings out your inner child like writing your Christmas wish list. Play Santa this year and use your Christmas email campaign to fulfill your customers' Christmas wishes. 🎅
Start by asking your customers what's on their wish list, as in the example below.
Share an annual summary
Christmas takes place at the end of the year. It's time to look back on the past months, as well as look forward to the coming new year. 📅
In your Christmas email newsletter, try sending out an annual summary. Share any milestones you or your customers have reached. Christmas is full of Christmas nostalgia, so don't be afraid to thank your customers for joining you on your journey.
Focus on Christmas Memories
Christmas is not just about gifts. It is often about the memories you make with your loved ones as you gather around a Christmas tree. 🎄
For many families, Christmas is one of the few holidays of the year where everyone can be together. Christmas memories are precious to everyone – try to put them at the center of your holiday email marketing campaigns.
Gather customers around a cause
Christmas is a time of giving. It is also a time to give back. This holiday season, try partnering with an organization or cause that is important to you and your business. 🤝
Your Christmas email campaign is a great way to share the cause with your customers and encourage their support.
Related:50 Holiday and Christmas email subject lines for higher open rates
Christmas Email Marketing Strategies
At this time of year, Christmas sales, greetings, and promotions flood our inboxes. The last thing you want is to lose connection with your customers.
Make your Christmas email stand out with these tried and trueholiday email marketing strategies.
Offer Christmas gift cards
Gift cards are one of the most popular Christmas gifts for a reason. They make great last-minute gifts and are sure to please even the most discerning of gift-givers. 🎁
Use your holiday email campaign to promote your gift cards to holiday shoppers. This Christmas email fromfriends or friendsis a great example.
Created with Sendinblue
Target last-minute shoppers
Between Christmas getaways and endless shopping lists, the winter holidays are hectic for everyone. If you offer last-minute deals on Christmas gifts, you are sure to win the hearts of your customers. 🛍️
this campaign ofJK Adamsoffers last-minute gift ideas to inspire subscribers and take the stress out of the holiday shopping experience.
Created with Sendinblue
Countdown to the 12 days of Christmas
Unlike other holidays, Christmas has a special countdown. Build excitement by counting down 12 days to Christmas and sharing a holiday discount or limited-time offer, one day at a time. 📆
Share gift guides
One of the hardest parts of Christmas is coming up with gift ideas for your loved ones. Why not save your subscribers the trouble? 💡
In your Christmas email marketing campaign, try sharing a gift guide like this email fromlily and room. It's the perfect way to showcase your products and your customers will thank you!
Created with Sendinblue
offer free shipping
One of the most attractive Christmas gifts you can offer your customers is free shipping. 📦 It's a way to stand out from the competition and win a place in the hearts of your customers.
In fact,94% of customersConsider free shipping the most important incentive for shopping online during the holiday season.
To avoid missing out on those sales, promote free shipping in your holiday email campaigns.
Promote gifts according to different budgets
Most customers want to give thoughtful Christmas gifts without breaking the bank. 💰 Make it easy for them this holiday season. Share gift ideas for different budgets. (For example, gifts under $25).
A Christmas newsletter is a great way to share your lists of cheap gifts, like in this example frombe eternal.
Created with Sendinblue
Have a post-Christmas sale
The festivities don't have to end on December 25th! Make the holidays last a little longer with a post-Christmas sale. 💸
Offer additional discounts and last chance offers; don't forget to send out a post-Christmas email campaign to alert customers not to miss out.
Christmas puns
When it comes to holiday email marketing campaigns, smart email copy goes a long way in driving sales and increasing open rates.
The holiday season offers countless opportunities for puns and puns. When in doubt, look for inspiration in typical holiday greetings and Christmas song lyrics. 🎶
Another read:A Practical Guide to the Perfect Holiday Marketing Strategy
Get your free Christmas email template
No holiday marketing campaign is complete without a festive email design. 🧑 🎄
With Sendinblue, create the perfect Christmas email marketing campaign with the easy to use drag and drop editor. You can also choose from our library ofholiday email marketing templates.
Launch your Christmas email marketing campaign with Sendinblue 🎄
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